This is supposed
to be a QUICK Quiz?
There are twenty
questions and more than 100 optional answers! The only thing QUICK about this quiz
is the realisation that it’s not quick at all!
Okay… we admit
it. The title is a pretty blatant Barker’s Egg. But let’s face it — do you honestly think that
most busy small business people would even visit the Quiz page if we called it a
SLOW Quiz? Or a LONG Quiz? Or a HARD Quiz?
Would you?
The dilemma is
this — in small business, it’s not what you don’t know that sinks you. It’s what
you don’t know that you don’t know!
In other words,
unconscious incompetence. We’re not even aware of our own ignorance. Hard to fix
a problem you don’t know exists, right?
You can’t tell
or sell anyone anything until you can first get their attention. The Quiz is an attention
getter. It pushes people over the edge, from blissful ignorance (Unconscious Incompetence)
to panic (Conscious Incompetence).
Now they know
a few of the things they don’t know.
Now they can begin
to do something about it.