Darrell Lea Confectionary
(A Sequel)

by John Counsel

In September, 1996, I was invited to speak at the Annual Convention of the Confectionary Manufacturers of Australia at the Marriott Hotel, Surfers Paradise (on the Gold Coast, Queensland, Australia). My address was given mainly to chief executives at the Friday afternoon session.

In the course of my presentation, I recounted the story of the Barker’s Eggs, giving special emphasis to the fact that, 45 years later, I still remembered those Darrell Lea bags. I did so, partly, because the current Managing Director of Darrell Lea Confectionary, Mr Jason Lea, was in the front row of my audience.

He obviously enjoyed the story – but surprised us all when he leaped to his feet, exclaiming that he now understood something for the very first time.

We all listened eagerly.

Of all their many stores around Australia, he told us, only one store consistently made a loss each year. That was the store in Colac, Victoria!

Now, he declared, he knew whom to blame!

The audience roared with laughter.

I don’t know how true his allegation was, but it made a delightful conclusion to my presentation, and a wonderful sequel to an entertaining story.

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©1998 The Profit Clinic. All rights reserved. This page updated 18 November 2000.