The Four Cornerstones of Success
by John Counsel
Success in any field – including MLM (especially MLM!) – is built on four cornerstones. If any of them is missing, the entire structure will topple over, sooner or later. It’s inevitable.
1. Vision
You need a clear vision of what you want to achieve. Vision is the first essential attribute of true leadership. It’s also the last, because it becomes the final reality of the process. (Beware, though… a flawed vision, based on laziness or greed, will cause you to do the wrong things for the wrong reasons.)
True vision is a correct perspective on a potential reality – a future that doesn’t yet exist for you. In network marketing, most peoples’ visions are based on other peoples’ present realities, such as successful upline leaders. It’s one of the biggest benefits of this system of business. Even vision can be duplicated.
2. Time
No matter how much leverage you apply, through sponsoring, merchandising and other duplication strategies, you can’t eliminate the need to invest time, especially in the initial business building stages of MLM.
Sure, if you work intelligently you can ultimately sever all connection between the time you invest and the money you earn. But that’s a consequence of success. It doesn’t cause it. Don’t confuse the two.
3. Effort
Another dirty word for a lot of MLMers, but just as indispensable as time when it comes to building success. Once again, you can leverage your efforts until you finally break all connection between your effort and your earnings. But, like time, that’s a consequence of success, not a cause.
4. Discipline
Without discipline you’ll never invest the time and effort required to realise your vision. And without your vision to motivate and guide you, you’ll never have the discipline you need to achieve success.
It’s so simple, common-sense and logical that it should be obvious to anyone. But it’s not, or the majority of people in MLM wouldn’t waste so much of their time and effort in the undisciplined quest for the “fast buck” – by avoiding any semblance of time, effort or discipline!.
How to identify a dud MLM opportunity, system or technique
Give it the Four Cornerstones Test! If its major appeal is…
- no time needed (overnight success! Get rich quick!)
- no effort needed (we’ll build your downline for you!)
- no discipline needed (just keep on doing what you’ve always done!)
then you can be pretty certain you’ve got a dud, because ALL FOUR Cornerstones are MISSING… it can’t succeed. Even the Vision is flawed, because it’s based on laziness, greed and stupidity.
It’s time to get real, folks. We need to discipline ourselves to invest time and effort to bring our vision to reality, instead of wasting our time and effort trying to find ways to avoid these indispensible ingredients of success.
If we did this simple thing, we’d be w-a-a-a-a-a-a-y ahead of where we are right now, wouldn’t we? (Be honest.)
©1998 The Profit Clinic. All rights reserved.
