The Morlocks of MLM

The Morlocks of MLM

by John Counsel

I've always been a big fan science fiction fan. One of my all-time favourites is H.G. Wells' classic "The Time Machine." In one memorable adventure, the hero visits a far future time where he discovers the human race has evolved into the Eloi — beautiful, serene, innocent men and women, seemingly ageless, living in idyllic conditions where all their needs are taken care of, automatically, by unseen hands.

The longer he stays with them, the more disturbed he becomes by their mindless innocence... their lack of concern when one of their number drowns despite being surrounded by others, their lack of knowledge of who provides for them, their lack of interest in anything but the immediate moment.

Then he discovers the appalling truth: humankind has actually evolved into two streams — the Eloi, and an industrialised, subterranean race called the Morlocks. And it's the Morlocks who provide for the Eloi... because they breed them for food!

When these chilling, cave-swelling cannibals need to restock their larders, they simply set a siren wailing and the unthinking Eloi come to them, without resistance, and go passively to their awful fate.

In a discussion I was having a week or two back, on the subject of scams and rip-offs in MLM and the kinds of people who make up the two main groups involved — the perpetrators and their prey — I was struck by the similarities to the Eloi and Morlocks.

My friend made the comment that the scammers must have some way of seeing suckers coming and lying in wait to ambush them. He even used the term "they saw me coming." It's too familiar to far too many of us.

I made the flippant reply that, these days, scammers don't need to see their victims coming... they send for them!

That's when the Morlocks suddenly leapt from my memory and the striking similarities hit me forcibly.

I was even taken by the fact that if you abbreviated the name "Morlock" it would probably be "ML"... too close for comfort!

But it's alarmingly true. On-line especially, it's a now-familiar phenomenon for a new scam to launch and then, out of nowhere, all the same people start sending out spam about this "newest, hottest, ground-floor" opportunity that will make us all rich in the next 90 days by doing nothing because they'll do it all for us and spillover will run hot and banks will pay us to join and we'll have huge malls and make overnight fortunes, etc etc etc etc etc ad nauseum.

Notice how it always seems to be the same opportunists who fall for these scams? Often, they're people from our own downline organisations who just can't resist this latest "opportunity" to lose money and damage their reputations and relationships (if they have any left by now).

Where do the scammers behind these schemes find them? How do they see these suckers coming so unerringly?

They don't see them coming.

They send for them. Again. And again.

In the same way that these desperate junkies try to send for you to join them as fodder for the Morlocks of MLM... the amoral, manipulative, conscienceless troglodytes who prey on the naive, the ignorant and the gullible, by appealing to their greed, laziness and ignorance.

We all have a choice. We can be Eloi, we can be Morlocks, or we can be neither.

Membership of each group is 100% voluntary.

Which do you choose?

Learn to recognise the classic warning signs of scams, especially those counterfeits posing as legitimate MLM programs. They're not. They're fakes, always. But MLM has to wear the damage they inflict.

We need to stand up and be counted. We need knowledge. We need facts. We need objectivity. We need reason.

There are four cornerstones to any success in life:

Vision.
Time.
Effort.
Discipline.

We need to invest time and effort to realise our vision But without the discipline we draw from that vision, we won't invest the time and effort required.

Here's the simple key to identifying most scams and counterfeits in MLM...

They promise a FALSE vision built on a "foundation" of

NO time needed.
NO effort needed.
NO discipline needed.

If you spot those appeals, you know you have a FAKE.

Beware of purely emotional appeals that target greed, laziness and gullibility. It's always all three, but never as obvious as this. They come with fancy names and fancy packaging to mask the harsh reality of what they really are.

If you appeal to greed, laziness and gullibility, guess what kind of people you attract?

Do you really believe you can build any kind of long- term financial security with people like this?

No way. When they realise the truth — that this is netWORK marketing, not NOTwork marketing — they'll be off at the sound of the first MLM Morlock siren call that sends for them.

The question is... will you?

Learn to recognise those MorLock siren calls for what they REALLY are.

Discover how to analyse and evaluate MLM opportunities reliably and objectively, once and for all. You can do it here.

©2001 by John Counsel. Originally published in February 2001 in HomeBizBytes e-zine.

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