Business Planning
Fuel
The fuel that powers your vehicle all the way to the market place is cash flow. Without it, you'll get nowhere.
An initial injection of working capital will get you going when you first start out, but without a constant, adequate flow of cash your vehicle will grind to a halt long before you reach your destination.
Inadequate cash flow is the third biggest killer of small businesses after lack of management know-how and inadequate start-up capital. They're all manifestations of the first one, though... the owner doesn't know the right things to do or the right reasons for doing them.
