Business Planning
Payload
Your payload is what you CARRY in your business vehicle to your market place... your products and services.It is NOT A PART OF THE VEHICLE (your business) ITSELF!
It's a means to an end — and nothing more!
Be extremely careful NOT to confuse your payload with your key competitive edge, your basis for business or your basis for growth.
You allow your payload to determine the other aspects of your business at your peril — yet this is exactly what most small business owners do!
For far too many, this is the starting point of all their business planning. This is extremely dangerous, because it leave them no room to manoeuvre — especially in a highly competitive situation.
It leads them into doing the wrong things for the wrong reasons — the exact opposite of the Law of Success.
More than 90% of the small business owners we come in contact with make this potentially fatal error. If these were all the same thing, why would we bother differentiating them so precisely and distinctly?