Part 1 • Part 2 • Part 3 • Part 4 • Part 6 • Part 7

What Small Business Experts Say About This Book
How to Use This Resource

Part One
First Things First

What This Book Is REALLY About
Why Most People Fail In Small Business
Small Business versus BIG Business*
Why None of the Ideas In This Book Will Work

Part Two
Why Go Into Business?

All The Wrong Things For All The Wrong Reasons!
The Right Reasons For Going Into Business
Why Most Small Business People Work Too Long
and Too Hard For Too Little Money!*

Part Three
Controlling the Process
The Cornerstones of Small Business Success
Your Blueprint For Small Business Success
Why Other People Are Essential to Our Success

Part Four
Reality Check!
Danger… Sloppy Definitions!
What You Should Know BEFORE You Buy a Franchise!
Government "Help"

Part Six
Principles of Success
The Principle of Keys
The Oyster Principle
The Principle of Leverage
The Bow and Arrow Principle
The Rocket Principle
The Barker’s Egg Principle
The Supposition Principle

Part Seven
Power Perspectives
The Winning Perspective
The Hat Pin Perspective
The Gordian Knot Perspective
Exponential Curves (Critical Mass)
The Three Criteria of Fulfilment
The Axeman’s Secret
Staying in Balance
Blowfly Logic

 Appendix
The Essentials of Free Enterprise

Part 1 • Part 2 • Part 3 • Part 4 • Part 6 • Part 7

 

Taken from “Don’t Go Into Small Business Until You Read This Book!” by John Counsel Small Business Books 1996 © 1996, 1997 by John Counsel Click here for more information

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©1996-2008 by John Counsel. All rights reserved.
©1997 The Profit Clinic. All rights reserved.