What Small Business experts are
saying about this book“This book is on its way to becoming a small business classic because it assists in analysing, simply and clearly, BOTH of the key small business areas: why you want to go into business and, then, once in business, how to improve it. The “Essentials of Free Enterprise” should be memorised and consulted daily. I commend this book to anyone considering — or already in — small business.”
Cyril Jankoff
February 1996
“After reading John Counsel’s book on small business management I feel inspired and enthusiastic. I’ve gleaned practical, yet simple and intelligent ideas that are ready to be implemented. It will help me provide students and clients alike with a succinct articulation of the keys to small business success.
“The key to success is to turn the right key, in the right lock, at the right time, for the right reason. The Oyster Principle is an example of a business key which ought to be compulsory reading for anyone embarking in a small business. It’s such a simple idea, but it has enormous impact on the future of any small business and, after all, small businesses are, collectively, the largest business in Australia.
“John is extremely clever at imparting knowledge that’s of benefit to small business. I’ve appreciated the opportunity to learn from him. His writing is as enjoyable as his live presentations.”
Roxanne Boughen
February 1996
| Cyril
Jankoff
is in charge of the Master of Business Administration Small Business Subject
at the Royal Melbourne Institute of Technology University in Melbourne, Australia.
He teaches similar small business subjects at undergraduate level in Melbourne and
at graduate level in New South Wales, Queensland, New Zealand and Singapore. He also
runs Business
Education and Resource Services Pty Ltd, a successful Small Business consultancy. Roxanne Boughen teaches business studies at various tertiary institutions in Melbourne, Australia. Roxanne’s background is in the Arts, Education and Management, while Cyril has a background in Law, Accounting and Management. |
