How to use this resource
This book is arranged into seven interactive parts. Part Six contains timeless Principles of Success that are vital to small business success.
Part Seven contains a series of Power Perspectives that will shift your perceptions to a clearer view of your business and how to manage it. They’re intended to reshape your attitudes and the way you build your business.
This on-line edition contains Parts Six and Seven in their entirety, because of their importance. You’ll see them listed in the Contents list under the headings Principles of Success and Power Perspectives.
As you read, you’ll find frequent references to these Principles and Perspectives. To fully understand the subject under discussion, and the point being made, you’ll need to be familiar with the associated Principles and Perspectives. You can do this in two ways.
1. You can read the book from start to finish, stopping to refer to the relevant Principles or Perspectives as they arise by clicking the links in the text you’re reading. You should only need to do this once for each Principle or Perspective. After that, you’ll know what the reference is about.
2. You can read the Principles of Success and Power Perspectives first. Even though the Principles and Perspectives may lack the context needed to give them specific relevance and meaning, they each make sense in their own right and your reading of the rest of the book will be uninterrupted.
It doesn’t matter which approach you adopt, as long as you don’t ignore the references altogether. What’s written in the rest of the book will have nowhere near the same meaning or benefit for you and your business in the absence of these Principles and Perspectives, because these are the things that will help put you firmly in control.
You’ll also find lots of cross references (as live links) to other chapters in the text. This is because many readers will prefer to read individual chapters or parts of the book, rather than read the book as a whole.
Either way will work.
The references link related ideas, as well as reinforce your understanding of the principles and perspectives of success.
You’ll find some ideas occasionally repeated. This is done deliberately to help streamline your reading. It’s a necessary feature of any integrated concept like this. Apart from that, we learn best by repetition – and most of us don’t even register a message until the fifth or sixth time we see or hear it.
Taken from
“Don’t Go Into Small Business
Until You Read This Book!”
by John Counsel
Small Business Books 1996
© 1996, 1997 by John Counsel
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