Here’s
the real reason why almost any small business advertiser can get it RIGHT
when it comes to doing their own advertising…It’s not about layout or copy. It’s not about being “creative” or clever.
It doesn’t need expensive professional advertising experts who can diagnose your problems and prescribe brilliant strategies for curing them.
It’s also the common thread linking all three tests!
It’s true! Sure, creativity can make a difference when all other things are equal. But they rarely are.
Is it any wonder that so few small business ads succeed?
Everyone’s busy ignoring the FACTS while they struggle – in vain – to control the ONLY part of the process that CAN’T be controlled!
Advertising is a 90% controllable process!
You just have to focus on the controllable part. (Yes, it’s really that simple… but don't mistake simple for easy!) Almost anyone can get predictable, profitable results from their own advertising — if they know the right things to do and the right reasons for doing them.
That includes how to avoid the common mistakes we’ve already seen — the kinds of booby traps you’ve been falling for all along — and how to focus on the things that matter most.
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Why most small business advertising CAN’T succeed |
©2000. The Profit Clinic. All rights reserved.
This page updated 23 August 2002.