The facts of life for small business owners are brutally simple…
Just think… 9 out of every 10
new businesses that start up this week will not be around in ten years time. In fact,
7 will be gone in less than half that time!
Ultimately, they fail for one reason, no matter what the cause seems to be.
That reason is ignorance.
They don’t know what they need to know to just survive, let alone what they need to know to succeed. Is it any wonder, then, that most small business advertising fails so miserably? Even when they hire expert professionals to create their ads, it’s not enough. It only delays the inevitable.
Why?
Because they’re usually focused on the wrong things, for the wrong reasons!
*See the Williams Report
1991.
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Why most small business advertising fails so miserably |
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This page updated 23 August 2002.