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		John Counsel is one of Australia’s leading authorities on small business marketing and advertising. He’s lecturered in marketing, advertising and visual communication, enjoyed success as marketing and advertising manager for national and multi-national companies, as creative director (copywriter and art director base) with advertising agencies, spent time working in local press and is a trained – and experienced – teacher, as well as a successful author and small business entrepreneur. John writes regularly for small business magazines in Australia and the USA, where his innovative ideas and approach are winning increasing acclaim and attention from organisations including the National Business Association and the Small Office Home Office Association. He also writes regularly for several leading Internet business publications with world-wide readership. His advertising consultancy, John Counsel Advertising, has been responsible for numerous successful campaigns, and consults to other advertising agencies on strategic and creative issues. His latest book, “Don’t Go Into Small Busines Until You Read This Book!”, is the fastest-selling small business book in Australia for the past two years, and is now a prescribed text in MBA and business programs at universities throughout Australia and Asia. An international edition is due for publication in late 1998. John still occasionally lectures in MBA and Master of Education programs. He has presented small business seminars in association with Small Business Victoria, The Law Institute of Victoria, Microsoft, Melbourne City Business Network, The Australian Society of CPAs, News Limited and numerous TAFE colleges, small business associations and local press, both metropolitan and regional. John’s informal, down-to-earth presentation style, penetrating insights, practical solutions and wry wit have made him a popular seminar and workshop leader with small business entrepreneurs across Australia. Testimonials and comments
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