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		The focus of the workshop is on… the six short-term planning components       practical applications and simple tools to make your advertising more manageable and more predictable       information and instruction on how to bring them all to bear to create an integrated, co-ordinated approach to your advertising based on…      sales and communication strategy development…         more effective media briefing and…         a systematic approach to measurement, monitoring, evaluation and fine tuning. You're taught how to plan and manage long term campaign strategies and how to implement them effectively in partnership with your local newspaper and other media. Since the quality of your ads can never be any better than the quality of your advertising brief, you’ll learn the critical components of a proper advertising brief — and how to create one. We also show you how to apply these same proven principles and procedures to your Internet advertising and promotion.
		How much does the Program cost?
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