John Counsel is one of Australia’s leading small business marketing and advertising authorities. He has lectured in marketing, advertising and visual communication, in MBA and Master of Education programs, enjoyed success as a marketing and advertising manager for national and multi-national companies, as a creative director, copywriter and art director with advertising agencies, worked in local press and he’s a trained teacher, successful author and small business entrepreneur.
John writes regularly for small business magazines in Australia and the USA, where his innovative ideas and approach are winning increasing acclaim and attention from organisations including the National Business Association and the Small Office Home Office Association. His intellectual property is also used by the US Military Academy's management school in Washington DC. He writes regularly for Upline®, the leading network marketing journal, the lead column for “Ausralian Business & Money Making Opportunities”and “Small Business & Home-Based Income,” and he writes regularly for several leading Internet business journals with world wide readership. John is the permanent moderator of I-Sales Digest, the flagship of the Adventive.com fleet of professional discussion lists, and the #1 discussion list for professional on-line and off-line marketers in the world.
His advertising consultancy, John Counsel Advertising, has been responsible for many successful campaigns, although these days, John mostly consults to other advertising agencies on strategic and creative issues as a trouble-shooter.
His book, “Don’t Go Into Small Busines Until You
Read This Book!”,
has been one of the fastest-selling small business book in Australia since 1996,
and is a prescribed text in MBA and business programs at universities throughout
Australia and Asia. John has presented well-attended small business seminars in association with Small Business Victoria, The Law Institute of Victoria, Microsoft, Melbourne City Business Network, The Australian Society of CPAs, News Limited and numerous TAFE colleges, small business associations and local press, both metropolitan and regional.
John’s informal, down-to-earth presentation style, penetrating insights, practical solutions and wry wit have made him a popular seminar and workshop leader with small business entrepreneurs across Australia. That style comes through loud and clear in his innovative, multi-media self-help programs, and in our LIVE Web Training Seminars and Workshops.
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This page updated 23 August 2002.