The solution is our powerful self-help advertising program…
“How to Plan and Manage an Effective Small Business Advertising Program.”
This practical, do-it- yourself program rams home the need for strategy driven advertising instead of the usual desperate, ad hoc approach.
It emphasises the long and short term benefits of proper planning in smoothing out the usual peaks and troughs in sales, and raising the overall level of advertising results.
It helps you replace desperation with intelligent preparation.
The focus is NOT on the ad itself — especially not layout and copy. (These factors are best left to properly briefed professionals.) But the program DOES include plenty of useful guidance, direction and tools in these areas, just the same — so it’s even more practical.
It removes the usual emphasis on “creativity” — which can’t be easily duplicated. It replaces mystique and magic with predictable, managable processes for planning and strategy development to generate predictable, profitable results… all year round.
You’ll receive comprehensive, LIVE multi-media presentations, over 100 pages of richly illustrated resources notes, practical examples and case studies plus stationery item masters you can copy or print to use in implementing this co-ordinated system for planning and managing YOUR new strategy-driven, results-focused advertising program.
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©1998 The Profit Clinic. All rights reserved.
This page updated 23 August 2002.