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 In
Test Two, we mentioned the medical profession. Let’s take that analogy a step
further, because it’s very relevant to small business advertising.
Imagine you have
a chronic headache. You have two reasonable courses of action. (Doing nothing
is not reasonable.)
- Go to the drug
store or pharmacy and buy an “off-the-shelf” headache relief medication.
- Go to the doctor
and obtain a prescription for a specific remedy.
Which one is
likely to provide a more effective CURE for you?
- The Pharmacist
The Doctor
Please state your
reason, briefly:
Important:
Pain is not a medical problem. It’s a symptom. Something is causing
it!
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