Book Reviews

Every now and then we come across a book of exceptional value to small business entrepreneurs. When we do, and it proves to be as good as the blurb on the cover or the brochure promises, we’ll consider reviewing it here. If it turns out to be even better than the blurb, we'll review it. If we review it, you can take it for granted that we recommend it, without reservation. We regard it as a must-have, or it doesn't appear. Click on these links for more info.

"You Can't Go Wrong By Doing It Right," Dr Stephen Goldstein
"Public Relations Marketing," Stephanie Seacord
"The Revenge of Brand X," Rob Frankel

Warning!

Don’t just buy it and put it on your bookshelf. Owning a book doesn’t make you smarter or more skilled, any more than owning capital will make you wealthy. It’s the use of capital that creates wealth, not ownership — and it’s the use of good, practical know-how like these books contain that will help YOU succeed in YOUR business.

Books like these are a great way to overcome the No.1 killer of 90% of all small businesses… ignorance.

The books are listed strictly in the chronological order in which they were reviewed, not by any other criterion. Position has no other relevance.

Dr Stephen L. Goldstein, “You Can’t Go Wrong By Doing It Right — 50 Principles for Running a Successful Business,” The Oasis Press, Oregon, 1999. ISBN 1-55571-490-0. US$14.95 “A magical book about a big business that never lost sight of its small business beginnings, or the HUGE advantages that every small business has over almost every big business. Totally practical. A must-have for any customer-driven small business (are there any that aren’t?). Beautifully written and constructed. An absolute gem.”

Stephanie Seacord, “Public Relations Marketing — Making a Splash Without Much Cash,” The Oasis Press, Oregon, 1999. ISBN 1-55571-495-5. US$19.95 “For any small business owner looking to promote like crazy, without spending like an idiot, this useful, useful, useful book is a revelation — and the key to Aladdin’s cave! “Take it from one who rarely spends a cent on ads, yet has built global credibility and awareness for his own business using these same tricks of the trade… this book is every media advertising sales manager’s worst nightmare come true. That alone makes it one of the best investments you’ll ever make. Stephanie Seacord knows all the lurks and perks that make PR, when used intelligently as a marketing tool, many times more effective than advertising — and at a fraction of the cost.”

Rob Frankel, “The Revenge of Brand X – How to Build a Big Time Brand on the Web or Anywhere Else,” Rob Frankel, 2000. ISBN 0-9679912-1-8. US$36.95 "Rob Frankel is so right it's scary. Not that Rob himself is scary (he's not), but that so few people understand branding who OUGHT to know or, even scarier, who CLAIM to know – and genuinely think they do! "One of the things that I really like about this book is that it's living, breathing proof of what it teaches. It brands Rob Frankel as the best branding authority in the world. And if you think he's not, how come the person who's supposed to be better than Rob isn't springing to top-of-mind right now? "I don't care if you're a one-person home business or the marketing director of a Fortune 500 company. You need to learn what this book has to teach."

  

©1999 The Profit Clinic. All rights reserved. This page updated 18 September 2002.