Tips for keeping
readers longer and encouraging them to take action.
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| Visual Communication | |
| • | Introduction |
| • | Visual Communication Tips |
| • | Four Deadly Sins |
| • | 1. Clutter |
| • | 2. Wrong Font Sizes |
| • | 3. All Capitals |
| • | 4. Verbal Diarrhea |
| • | White Space |
| • | Laws of Visual Gravity |
| • | Choosing Fonts |
| • | Talking with Visitors |
| • | Seven Magic Ms of Market Communication |
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