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<P ALIGN="CENTER"><FONT SIZE="5" COLOR="#000000" FACE="Arial, Helvetica">Welcome
to the on-line edition of</FONT></P>
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<BLOCKQUOTE>
<P><FONT SIZE="5" COLOR="#CC3300" FACE="Arial, Helvetica"><I><B>Why have we put Australia’s
fastest selling small business book on the net?</B></I></FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">So <B>you</B> can take advantage
of its incisive, no-nonsense, easy-to-read insights into small business survival
and success.</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">Since <B>90%</B> of people who go
into small business <B>fail</B></FONT><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">
(see </FONT><A HREF="../SmallBiz/ResInfo/DntGo/90pcFail.html"><FONT SIZE="2" FACE="Arial, Helvetica">Why
Most People Fail In Small Business</FONT></A><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">),
</FONT><FONT COLOR="#000000" FACE="Arial, Helvetica">the economic, social and health
costs to any nation are devastating. We think it’s time something was done to help
fellow-small business entrepreneurs change that pattern. There’s no law anywhere
that says "90% of all small business owners <B>must</B> fail!"</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">But there’s no point in waiting
for governments to do it.</FONT><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">
(See </FONT><A HREF="../SmallBiz/ResInfo/DntGo/GovHlp.html"><FONT SIZE="2" FACE="Arial, Helvetica">Government
"Help"</FONT></A><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">.)
</FONT><FONT COLOR="#000000" FACE="Arial, Helvetica">And franchising isn’t a particularly
attractive or effective solution.<I> </I></FONT><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">(See
</FONT><A HREF="../SmallBiz/ResInfo/DntGo/Frnchs.html"><FONT SIZE="2" FACE="Arial, Helvetica">What
You Should Know Before You Buy a Franchise</FONT></A><FONT SIZE="2" COLOR="#000000"
FACE="Arial, Helvetica">.)</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">The secret of small business success
is surprisingly simple... <B>do ONLY the right things, for ONLY the right reasons</B>.
That way, you don’t make mistakes. But what are the right things to do? And what
are the right reasons for doing them? They’re the REAL mystery for most small business
owners.</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">This book will help you begin doing
the right things for the right reasons. Since as many as <B>98%</B> of small business
people are in business for the <B>wrong</B> reasons </FONT><FONT SIZE="1" COLOR="#000000"
FACE="Arial, Helvetica">(source: ASBN Small Business Survey 1996-97)</FONT><FONT
COLOR="#000000" FACE="Arial, Helvetica">, it’s no wonder that the failure rate is
so high. Even if you do all the right THINGS, if you’re doing them for the wrong
REASONS, you won’t succeed. You <B>can’t</B> succeed… because you’ll end up at the
<B>wrong destination</B>. Just like this map.</FONT></P>
</BLOCKQUOTE>
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BORDER="0"></P>
<BLOCKQUOTE>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">Each fork in the road, each choice
you have to make as you travel toward your chosen destination, will either take you
to that destination or sidetrack you. Even if you’re still headed in the same general
direction — as those last couple of choices are — you will <I>not</I> end up at the
place you wanted to be!</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica">So enjoy the discoveries you’ll
find here. And start applying the ideas in your own business, immediately. They WILL
make a difference.</FONT></P>
<P><FONT COLOR="#000000" FACE="Arial, Helvetica"><B>Note:</B> You won’t find the
<B>entire</B> book here. But you can obtain a <B>FREE</B> copy in PDF format when
you purchase your first module of our unique <B>Self-Help Training Program</B>. </FONT><A
HREF="../self-help/index.html" target="self-help"><FONT SIZE="2" FACE="Arial, Helvetica">Click
here for more details</FONT></A><FONT SIZE="2" COLOR="#000000" FACE="Arial, Helvetica">
(a new window will open.)</FONT></P>
<P><FONT COLOR="#CC3300" FACE="Arial, Helvetica"><B>BONUS!</B></FONT><FONT COLOR="#000000"
FACE="Arial, Helvetica"> John has written several new chapters specifically for this
on-line edition… "</FONT><A HREF="../SmallBiz/ResInfo/DntGo/SBvsBB.html"><FONT
FACE="Arial, Helvetica"><B>Small Business versus BIG business!</B></FONT></A><FONT
COLOR="#000000" FACE="Arial, Helvetica">"</FONT><FONT SIZE="2" FACE="Arial, Helvetica">
</FONT>
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<P ALIGN="CENTER"><A HREF="../SmallBiz/ResInfo/DntGo/Cntnt.html"><FONT SIZE="2" FACE="Arial, Helvetica">Go
to the Table of Contents</FONT></A></P>
<P ALIGN="CENTER"><FONT SIZE="1" COLOR="#777777" FACE="Arial, Helvetica"> <BR>
</FONT><FONT SIZE="1" COLOR="#777777" FACE="Helvetica, Arial">©1996, 1997, 1998,
1999, 2000 by John Counsel. All rights reserved.<B><BR>
</B>©1997 The Profit Clinic. All rights reserved. This page updated 17 May 2000.</FONT></P>
</BLOCKQUOTE>
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