Small Business Quick Quiz
Question #10
Most dissatisfied customers stop buying because of...
- a. high prices
b. poor service
c. rude staff
Use these handy anchor links to go to any question
Question 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
FREE Insight Report! Discover the essentials of small and home-based business, what they are, what they do, why they're so important and how they all connect to create the kind of powerful leverage that makes the difference between success and failure — online or offline. Get YOUR FREE copy of this really useful Insight Report from The Profit Clinic. |
 |
©1997-2011 The Profit Clinic. All rights reserved.
The answers to the questions are listed here in short form. For more complete discussion of the issues raised, visit the linked resources. Better still, subscribe to Small Business Pro. newsletter.
10a. Only if youve allowed price to be the issue or, worse still, made price the issue! Price is only an issue when ALL other aspects of the sale are equal. They are NEVER equal, even if you sell an identical product from the same supplier as your competitor. The product you buy is not the product you sell unless you lack any imagination at all.
10b. Yes, theyll leave for this reason. But its not the reason why most dissatisfied customers leave.
10c. Rude staff dont help, naturally. But this isnt the main reason.
10d. This is it the main reason they leave. Not only do they become disenchanted after chasing their complaint all the way up the ladder to you, but management indifference really lies at the heart of all the other options, if you think about it.
10e. Part of the problem but only part. See 10d.
10f. Part of the problem but only part. See 10d.
See Resource Information