Small Business Quick Quiz
Question #5
The most reliable definition of business is
- a. Selling goods and services for money
b. Employing people to sell goods and services to customers
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| The Short Answers #5 |
The answers to the questions are listed here in short form. For more complete discussion of the issues raised, visit the linked resources. Better still, subscribe to Small Business Pro. newsletter.
5a. This definition is too limited — it really only fits the sales activity of the business, not all the other areas.
5b. The definition is too limited — it really only applies to your sales staff.
5c. This is the conventional definition of marketing (and a dangerously inadequate and misleading one at that!). See why here.
5d. This is the only definition that applies to ALL areas and activities of your business. Business only exists for the exchange of resources, whatever those resources may be — money, goods, time, services, knowledge, skills, an advertising audience, use of funds, etc.