Small Business Quick Quiz
Question #9
The primary goal of any marketing plan should be to
- a. identify a need and satisfy it
b. exceed the customers expectations
c. make as much profit from a customer as possible
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| The Short Answers #9 |
The answers to the questions are listed here in short form. For more complete discussion of the issues raised, visit the linked resources. Better still, subscribe to Small Business Pro. newsletter.
9a. Youll get what you deserve with this flawed approach. See the answer to question 16d for a more detailed answer.
9b. This is part of the successful solution but not the primary goal.
9c. Yes but only as part of a win-win solution. Again, this is part of the strategy, but not the primary goal.
9d. BINGO! This is it the whole shooting match! This is the REAL leverage in your Customer Relations Plan.
9e. Once more, its part of the strategy, but not the primary goal.