
Why relationships are so vital in business
Part 4 — The Desirable Reality
by John Counsel
Here we’re looking at the positive, desirable reality that everyone wants. Once again, you’re the ultimate cause. You’ll reap what you sow.
This is the ideal, of course. It's rare, despite the fact that it’s what any intelligent person wants.
Next – The Undesirable Reality
Overview | Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Comparison | Links
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#1: The Basis of the Relationship |
| Positive Reality: Goodwill toward the other person. The desire to see both of you benefit equally from the relationship. |
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#2: Your Personal Motives, Attitudes and Behaviour |
| Positive Reality: Win-win motives, win-win attitudes and win-win behaviour. The right things, done for the right reasons. |
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#3: Your Character |
| Positive Reality: Integrity – the ultimate human attribute. Integrity is the degree to which our motives, attitudes and behaviour are fully integrated. In other words, we do only the right things (behaviour) for only the right reasons (motives). We’re safe to deal with because we’re both predictable and desirable in our conduct. |
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#4: Internal Effect |
| Positive Reality: High self-esteem – the automatic, internal effect of personal integrity. It doesn’t depend on the other person or anyone else. We know what our character is like. We trust ourselves. |
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#5: Perception of YOU |
| Positive Reality: You’re safe to deal with because you’re predictable and desirable… you have integrity. |
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#6: Emotional Response |
| Positive Reality: Trust – you’re safe and desirable to do business with, because you won’t abuse the other person’s resources or use them against her. There will be a positive, desirable outcome of equal value for her because of your integrity, personified in your win-win motives, attitudes and behaviour. |
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#7: Behavioural Response |
| Positive Reality: Consent – you now have the use of her resources. |
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#8: Conditions |
| Positive Reality: Freedom – the absence of limitations or dependence. The ultimate human condition. |
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#9: Accomplishment |
| Positive Reality: Creation – the highest human accomplishment. The freedom from limitations brought about by other peoples’ resources means you can now bring to reality almost anything you can conceive. |
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#10: Result |
| Positive Reality: Success! You can now bring about your desired result. |
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#11: Fulfilment |
| Positive Reality: Elation – joy – exhilaration. These are the emotional fulfilments that come most strongly from the things we create. (This includes our children, our downline teams, our customers, etc.) |