The Profit Clinic

Why relationships are so vital in business

Part 4 — The Desirable Reality

by John Counsel

Here we’re looking at the positive, desirable reality that everyone wants. Once again, you’re the ultimate cause. You’ll reap what you sow.

This is the ideal, of course. It's rare, despite the fact that it’s what any intelligent person wants.

Relationship model
  

 Next – The Undesirable Reality

Last/Next

Overview | Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Comparison | Links

    

  

  

  

Return to the diagram

#1: The Basis of the Relationship

Positive Reality: Goodwill toward the other person. The desire to see both of you benefit equally from the relationship.

Return to the diagram

#2: Your Personal Motives, Attitudes and Behaviour

Positive Reality: Win-win motives, win-win attitudes and win-win behaviour. The right things, done for the right reasons.

Return to the diagram

#3: Your Character

Positive Reality: Integrity – the ultimate human attribute. Integrity is the degree to which our motives, attitudes and behaviour are fully integrated. In other words, we do only the right things (behaviour) for only the right reasons (motives). We’re safe to deal with because we’re both predictable and desirable in our conduct.

Return to the diagram

#4: Internal Effect

Positive Reality: High self-esteem – the automatic, internal effect of personal integrity. It doesn’t depend on the other person or anyone else. We know what our character is like. We trust ourselves.

Return to the diagram

#5: Perception of YOU

Positive Reality: You’re safe to deal with because you’re predictable and desirable… you have integrity.

Return to the diagram

#6: Emotional Response

Positive Reality: Trust – you’re safe and desirable to do business with, because you won’t abuse the other person’s resources or use them against her. There will be a positive, desirable outcome of equal value for her because of your integrity, personified in your win-win motives, attitudes and behaviour.

Return to the diagram

#7: Behavioural Response

Positive Reality: Consent – you now have the use of her resources.

Return to the diagram

#8: Conditions

Positive Reality: Freedom – the absence of limitations or dependence. The ultimate human condition.

Return to the diagram

#9: Accomplishment

Positive Reality: Creation – the highest human accomplishment. The freedom from limitations brought about by other peoples’ resources means you can now bring to reality almost anything you can conceive.

Return to the diagram

#10: Result

Positive Reality: Success! You can now bring about your desired result.

Return to the diagram

#11: Fulfilment

Positive Reality: Elation – joy – exhilaration. These are the emotional fulfilments that come most strongly from the things we create. (This includes our children, our downline teams, our customers, etc.)

Return to the diagram