Four Deadly Sins that drive visitors away
Sin #4. Verbal diarrhea
- Break it up.
- Use shorter paragraphs.
- Use subheadings.
- Use indentations.
- Use bullet points.
- Make your text visually interesting and appealing.
- Use your layout to lead the visitor naturally through your text.
- Subheads should give the visitor a quick overview of the content of the page at a glance.
- And use plenty of white space.
Lack of white space is one of the most common problems on the web, even with otherwise well designed sites. (White space online is far cheaper than in print.)
Because it’s absence is so common, and such a danger to visitor comprehension levels, we’ve given white space a page of its own.
Next… White Space